by Guibs
I am suprised how much people don't understand how this works. A board game is more than just the cardboarx/plastic/paper it is made of.Designer, and artist get a cut of the price as well and art is not cheap. There is also the company overhead to cover from employee salaries, rent, electricity, marketing, etc. This is AL, part of the company overhead is must be added to the cost of fabrication of the game.
Add shipping from the manufacturer in China to shipping to distributer. Then the company takes a profit on it then the store also take its cut.
It's far more than just actual material cost.